ChartBeauty / Comparison chart maker
Comparison chart maker
Two options, several metrics, a clear winner on each row. Built for “Reels vs carousels”, “before vs after” and “us vs them” posts.
Quick answer: Name the two sides, add one row per metric and type both values. The winner of each row is highlighted automatically. Or start from a comparison chart template: before vs after, plan vs plan, platform vs platform.
Alt text for accessibility
Vs chart titled “Reels vs carousels”. Reach: Reels 18.4K, Carousels 9.6K; Saves: Reels 210, Carousels 480; Shares: Reels 350, Carousels 190; Comments: Reels 64, Carousels 88.
Comparison chart templates
How to make it
- Name the left and right sides, for example “Reels” and “Carousels”.
- Add one row per metric with a value for each side.
- The larger value in each row gets the full colour; the smaller one is softened so the winner is obvious.
- Add the source and export at 4:5 or square for carousels.
When it works, and when it doesn’t
Use it for
- Head-to-head comparisons across 2–6 metrics.
- Before/after results: last month vs this month.
- Product or plan comparisons for audiences who scroll fast.
Pick something else for
- Metrics on wildly different scales in the same chart without saying so: each row is scaled on its own, so bar lengths compare within a row, not between rows.
- More than two options: use a bar graph.
- Rows where lower is better (like cost) without saying so in the label.
Design tips
Each row has its own scale
Reach in the tens of thousands and comments in the dozens can share one graphic because each row is scaled to its own larger value. Say “per post” or the unit in the subtitle.
Write the verdict in the title
“Carousels get 2× the saves” is a post. “Reels vs carousels” is a label.
Lower is better? Say so
For costs or bounce rates, put “(lower is better)” in the row label, because the maker highlights the larger number.
Questions
What is a comparison chart?
A chart that places two or more options side by side on the same metrics so the differences are visible at a glance. This maker specialises in the two-sided “VS” layout popular on social media.
How can I create a comparison chart?
Pick two things to compare, choose 3–5 metrics that matter to your audience, and enter a value for each side per metric. Put the conclusion in the title, add the source, and export. A comparison chart template gets you there faster.
What is the best chart to show a comparison?
For two options across several metrics, a side-by-side (VS) bar layout like this one. For many options on one metric, a sorted bar graph. For change over time, a line graph with two lines.
Why are the bars in different rows not comparable?
Each row is scaled to its own maximum so that metrics with different units, like reach and comments, fit on one graphic. Compare left against right within a row.
Can I compare more than two things?
The VS layout is two-sided by design. For three or more options on one metric use the bar graph maker; for several metrics, make one VS chart per pair as carousel slides.
Can I show percentages?
Yes: type the numbers and set the suffix to %.